Hey there! I’m Kay, the owner of Fade In. I wanted to go ahead and introduce myself, as well as give you some insight on what things are like in my world. I guess here’s as good as any of a place to get started, so let’s begin…
A important key to who I am is my passion for music
. I have had a huge love for it ever since I can remember. I was in choir for several years growing up. The majority of my friends have always been musicians too. In high school I took broadcasting and even then my significant others had worked at radio stations.
I still remember being back in high school and being underage. My friends would sneak me into venues, not to drink, but to go support our friends playing in bands when I was too young to even have a driver’s license. My friends and I would travel, even to another state, to see bands we loved and sing our hearts out in the heat and sweat of the crowd. I remember taking Press Shots for bands, just barely after I gained the ability to drive alone, and during their events you best believe I was right there on stage and in front of the crowd with a camera.
Whether it was being behind the lens for the perfect snapshot or putting together a showcase of their talent in a webpage back in the MySpace days, I have a long history of trying to share the music that moved me.
Did I say MySpace days? You know that website that had custom CSS code to make it look cool and really represent you? Where you could pick a song for your profile and order your best friends for your Top 8? I feel like I just aged myself… but ANYWAY…
Even back then I believed that there was big power in my ability to highlight talent, so new people could experience the artists I loved, and were able to see why I loved them so much. As I grew into an adult, not much had changed.
As time passed, I became involved in the online Talent Acquisition space, while helping a friend book more talent for their mix series. During this time, I began refining the criteria for the program, as well as spending time reviewing hundreds of materials from artists, including electronic press kits, press releases and more. Over time, I gained exposure to more of the behind the scenes of working with artists – learning about their motivators and dreams, their fears and the things that held them back, as well as a ton of things you’d never catch on a highlight reel or festival recap video. I cannot be more grateful for the opportunities I have had working with artists over the years, to better understand each and every one of them.
I began laying the groundwork for my own venture in 2019. I have been extremely blessed to have brought on some of the best around for our team at Fade In. I would not be able to do this without their attention to detail, positive attitudes, abilities to lean in to creativity and more. I am certain you will feel their love for music in the work they complete for each and every episode.